Kenyatta University was buzzing with energy as Fanta brought its nationwide #SkiziaUtamu campaign to campus, treating students to an exciting experience filled with music, dance battles, rap performances, creative expression and plenty of Fanta flavour.
The activation brought together students, campus entertainers and digital creators for a colourful celebration of youth culture, with popular Kenyan content creator and musician Collo Blue leading the excitement as the campaign’s main influencer.
From energetic dance battles to electrifying rap performances, KU students had the opportunity to showcase their talents, transforming the campus into a lively platform for creativity, entertainment and self-expression.
Collo Blue Brings the #SkiziaUtamu Energy to KU
One of the biggest highlights of the activation was the presence of Collo Blue, whose infectious personality and connection with Kenya’s youth have made him one of the standout faces of the #SkiziaUtamu campaign.
The popular creator, who collaborated with Fanta on the campaign anthem, brought his signature energy to the university, connecting with students and encouraging them to embrace their creativity.
His appearance added to the excitement as students joined in the fun, celebrated their favourite creator and experienced the campaign beyond their social media feeds.
KU Talent Takes Centre Stage
While Collo Blue brought the star power, Kenyatta University students were equally central to the experience.
The activation created a platform for student performers to demonstrate their skills through rap battles, dance challenges and live entertainment.
Rappers stepped up to showcase their lyrical abilities, while dancers brought their best moves to the floor, creating memorable moments of friendly competition and campus entertainment.
The performances reflected the creativity and confidence of KU’s student community, reinforcing the campaign’s message that young people should have opportunities to express themselves and celebrate what makes them unique.
Beyond the performances, students enjoyed interactive Fanta experiences, opportunities to connect with fellow students and moments worth capturing and sharing online.
The #SkiziaUtamu Challenge Comes to Campus
The Kenyatta University activation is part of Fanta’s nationwide campus tour, which is bringing music, creators and immersive brand experiences directly to students across Kenya.
A central feature of the campaign is the Fanta User Generated Content (UGC) Challenge, which encourages young Kenyans to create original videos showcasing their personalities, talents and interpretation of #SkiziaUtamu.
Students can participate by scanning the campaign QR code, registering for the challenge and creating content using the official campaign hashtag.
Fanta is also running a campus and college competition that encourages participating institutions to work together towards collective Fanta consumption and responsible packaging collection and recycling targets. Campuses that successfully meet their targets stand a chance to unlock a major Fanta experience featuring music, entertainment, creators and exciting activities.
More Than Just a Campus Activation
Launched in August with the FantaVerse experience at Uhuru Gardens, #SkiziaUtamu continues to bring together music, digital creativity, campus culture and unforgettable shared experiences.
For Kenyatta University students, the activation was another opportunity to put campus talent in the spotlight while connecting with one of Kenya’s most exciting youth-focused campaigns.
And with the #SkiziaUtamu movement continuing across the country, the message to students is simple: bring your creativity, show off your talent and let the good vibes flow!
