By News Desk
The study highlights how Pochi la Biashara is enabling merchants to seamlessly accept digital payments, establish a verifiable financial footprint, and strengthen their access to financial services, ultimately supporting their journey toward greater financial inclusion.
One of the most notable findings from the report is the rapid adoption of the platform among women entrepreneurs. Women now account for more than 52 percent of active Pochi la Biashara users, with the number of active women users increasing by an impressive 92 percent between December 2024 and December 2025.
The report demonstrates that beyond simplifying transactions, digital financial solutions are helping business owners improve financial discipline, gain clearer visibility of their cash flows, and make more informed business decisions. These benefits are contributing to stronger business resilience, increased growth opportunities, and enhanced economic participation.
According to the findings, simple and accessible digital tools can play a critical role in unlocking economic opportunities for micro, small, and medium-sized enterprises, particularly among underserved groups such as women-led businesses.
The stakeholders to amplify the insights contained in the report, including a LinkedIn content piece shared by Esther, while also exploring additional storytelling opportunities through feature articles, thought leadership content, and data-driven infographics that showcase the platform’s impact on entrepreneurs and the broader economy.
The report provides rich insights into how digital financial innovation is reshaping Kenya’s small business landscape and strengthening financial inclusion at scale.
