Absa Bank Urges Women to Secure Family Wealth Through Early Estate Planning
By Jeff Kizzilah/Digital Editor
Absa Bank Kenya Affluent Business Director Seema de Souza, Marketing and Corporate Affairs Director Mwihaki Wachira and Strategic Partnerships Director Elizabeth Wasunna during the Absa Flowers and Brunch event celebrating Mother’s Day for customers.
Absa Bank Kenya has called on women across the country to embrace estate planning early, highlighting succession planning and wealth preservation as essential tools for financial security and family stability.
The call was made during the bank’s Mother’s Day “Flowers and Brunch” event, which brought together over 100 women for interactive discussions on wills, trusts, succession planning, and long-term wealth protection.
The forum aimed to break the silence around estate planning and encourage women to take deliberate steps toward securing their financial futures, protecting family wealth, and building lasting legacies for future generations.
Speaking during the event, Absa Bank Kenya Affluent Business Director Seema de Souza said many women have historically been left out of wealth creation and succession conversations despite playing a central role in family and community development.
She noted that as more women continue to invest, own businesses, and grow financially, there is an urgent need for them to safeguard their assets through proper estate planning.
Experts at the forum warned that estate planning remains largely neglected in Kenya, with only a small percentage of Kenyans having written wills, exposing many families to inheritance disputes, financial losses, and uncertainty after the loss of loved ones.
Mboya Wangong’u and Waiyaki Advocates Managing Partner Gladys Mboya emphasized that estate planning is an extension of care and protection for families, urging women to secure their loved ones’ future through proper succession arrangements.
The discussions also highlighted the importance of trusts, joint ownership, power of attorney, and health directives in ensuring smooth transfer of assets and continuity of family businesses.
Absa reaffirmed its commitment to empowering Kenyans with financial literacy and informed decision-making to help families preserve wealth, maintain stability, and protect future generations.
The Mother’s Day celebration also featured networking opportunities, wellness conversations, business exhibitions, and flower arrangement sessions aimed at celebrating and empowering women.
