“KENYA BEYOND SIGHT!” KCB, RUBiS & KTB Launch Inclusive Tourism Campaign

By Jeff Kizzilah Digital Editor 

KCB Bank Group, RUBiS Energy Kenya and the Kenya Tourism Board (KTB) have launched the “Kenya Beyond Sight” campaign, an initiative aimed at promoting more inclusive and accessible tourism experiences across the country.

The five-day journey will bring together six creators — J-Supercharge, Denno Music, Sammy Brayo, Nancy Cosy, Chelah Richards and Delvin Obara — as they explore destinations across Eastern Kenya and the Coast.

The campaign seeks to challenge conventional perceptions of disability and tourism by showcasing Kenya through a multi-sensory travel experience that goes beyond traditional visual destination storytelling.

KCB Bank Group will support the journey through its digital Debit and Prepaid Cards, while RUBiS Energy Kenya will provide fuel and Enjoy Shop vouchers to facilitate the creators’ travel along the route.

The Kenya Tourism Board is supporting the initiative through destination access and marketing, including complimentary entry to Malindi Marine National Park and Haller Park.

Accessible Travel Kenya is also supporting the campaign through itinerary design and transport arrangements tailored to accessibility needs.

The initiative comes as Kenya’s tourism and travel sector continues to make a significant contribution to the national economy. According to the World Travel & Tourism Council’s 2026 Economic Impact Research, the sector contributed US$12.7 billion to Kenya’s economy in 2025, equivalent to 9.3% of GDP, while supporting approximately 1.8 million jobs.

The “Kenya Beyond Sight” campaign places accessibility at the centre of this growth, highlighting the need for tourism destinations, transport systems and travel experiences to become more inclusive for people with different accessibility needs.

By taking creators through Kenya’s diverse landscapes and attractions using a multi-sensory approach, the campaign aims to demonstrate that experiencing the country is not limited to what visitors can see — but can also be discovered through sound, touch, taste, movement and shared experiences.

The partners say the initiative represents an opportunity to broaThanks team for the support, please note to use the below hashtags:

 

#KenyaBeyondSight #ForPeopleForBetter

#LipaKamaWeweNaKCBCard