{"id":6392,"date":"2026-09-29T18:34:04","date_gmt":"2026-09-29T18:34:04","guid":{"rendered":"https:\/\/livenation254.com\/?p=6392"},"modified":"2026-09-29T18:34:04","modified_gmt":"2026-09-29T18:34:04","slug":"tecno-camon-50-uses-universal-tone-3-0-to-capture-true-to-life-complexions-in-global-portrait-project","status":"publish","type":"post","link":"https:\/\/livenation254.com\/?p=6392","title":{"rendered":"TECNO Camon 50 Uses Universal Tone 3.0 To Capture True-To-Life Complexions In Global Portrait Project"},"content":{"rendered":"<p>NAIROBI, Kenya \u2013 September 29, 2026 \u2013 TECNO has concluded the Kenyan chapter of 100 Portraits of Becoming, a global portrait project created with Brazilian artist and photographer Ang\u00e9lica Dass. Captured using the TECNO CAMON 50 Ultra, the opening collection features 20 Kenyans across different complexions, environments and everyday lighting conditions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6393 size-full\" src=\"https:\/\/livenation254.com\/wp-content\/uploads\/2026\/09\/Capture.JPGGGGG-1.jpg\" alt=\"\" width=\"668\" height=\"374\" srcset=\"https:\/\/livenation254.com\/wp-content\/uploads\/2026\/09\/Capture.JPGGGGG-1.jpg 668w, https:\/\/livenation254.com\/wp-content\/uploads\/2026\/09\/Capture.JPGGGGG-1-300x168.jpg 300w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>At the center of the project is Universal Tone 3.0, CAMON 50\u2019s multi-skin-tone imaging technology. It is designed to render skin tone and texture more naturally across varied complexions, lighting conditions and multi-person scenes. The portraits turn that capability into visible, local proof by showing people in the places where their lives and work unfold.<\/p>\n<p>&nbsp;<\/p>\n<p>Kenyans who were part of the 100 Portraits of Becoming<\/p>\n<p>&nbsp;<\/p>\n<p>The project also extends the meaning of CAMON 50 Sees You. Universal Tone 3.0 helps the camera represent the person in front of it more faithfully. The accompanying interviews reveal what a portrait cannot show on its own: the choices, setbacks and daily work behind the person Kenya sees today. This is the idea behind the local campaign message, Becoming Takes More Than You See.<\/p>\n<p>&nbsp;<\/p>\n<p>Universal Tone 3.0 and the meaning of Sees You<\/p>\n<p>Universal Tone 3.0 combines a multi-skin-tone colour reference system, skin-tone data and AI-powered imaging engines to improve how different complexions are represented. Its role is not to impose one beauty standard or make every face look the same. It is intended to preserve the colour, texture and presence that make each person recognizable as themselves.<\/p>\n<p>&nbsp;<\/p>\n<p>That distinction matters in Kenya, where people are photographed across a wide range of skin tones and changing light. A portrait may move from strong daylight to shade, from a window-lit office to mixed indoor light, or from an individual close-up to a community group. By photographing people in these real conditions, 100 Portraits of Becoming shows how inclusive imaging can work beyond a controlled studio setting.<\/p>\n<p>&nbsp;<\/p>\n<p>CAMON 50 Sees You therefore carries both a product and a human meaning. The camera works to see every shade more accurately. The project asks audiences to look beyond the visible result and recognize the effort that brought each person there.<\/p>\n<p>&nbsp;<\/p>\n<p>Kenyan stories of Becoming<\/p>\n<p>The Kenyan chapter documents twenty people whose work is shaping businesses, communities and new opportunities. They are not presented as finished success stories. Each portrait begins with what is visible today and connects it to a specific choice, barrier or period of work that the frame alone cannot reveal.<\/p>\n<p>&nbsp;<\/p>\n<p>Mutua Alex Muli, co-founder of Goshen Farm, chose to remain in his hometown and build an opportunity through agriculture. After seeing family farmers lose crops, he developed export channels and used digital platforms to connect small-scale farmers with markets, turning produce that might have been wasted into income for his community.<\/p>\n<p>&nbsp;<\/p>\n<p>Alex Muli, co-founder of Goshen Farm<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cWhen everyone said leave, I stayed. I wanted to prove that there was something worth building here. Through farming and working with the community, I\u2019ve found ways to turn what might have been wasted into income and opportunities for other people too,\u201d said Alex.<\/p>\n<p>&nbsp;<\/p>\n<p>Jelimo Cheboi, co-founder of GirlSkate Nairobi, helped create a safer and more supportive space for female skateboarders. What the portrait shows is a skater and community builder. What it cannot show on its own is the work of creating room where girls and women can learn, fall, get back up and belong.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThere was no place for us, so we created one. Skateboarding gave us a space to express ourselves, but I also wanted girls to feel that they belonged there; that they could show up, learn, fall, get back up and keep going together,\u201d said Jelimo.<\/p>\n<p>&nbsp;<\/p>\n<p>Co-founder of GirlSkate Nairobi Jelimo Cheboi<\/p>\n<p>&nbsp;<\/p>\n<p>The collection also includes Anita Mbithe, founder of Brushes By Mbithee, Beauty and Hair, whose journey reflects the work behind building a place as an entrepreneur and creator, and Brian Muchiri, founder of Boy in The Wheelchair, whose portrait adds a perspective on disability, visibility and the right to be represented on one\u2019s own terms.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Founder of Boy in The Wheelchair Brian Muchiri, Anita Mbithe, founder of Brushes By Mbithee, Beauty and Hair<\/p>\n<p>&nbsp;<\/p>\n<p>Together, the portraits show that becoming is rarely one visible breakthrough. It is built through repeated choices, difficult stretches and the people carried forward along the way.<\/p>\n<p>&nbsp;<\/p>\n<p>Ang\u00e9lica Dass and representation through portraiture<\/p>\n<p>Ang\u00e9lica Dass is internationally recognized for work that examines identity, diversity and representation through portrait photography. Her approach creates space for people to be represented as individuals rather than reduced to conventional visual categories.<\/p>\n<p>&nbsp;<\/p>\n<p>In 100 Portraits of Becoming, Dass brings the artistic direction and human connection behind the portraits, while TECNO contributes imaging technology designed to represent diverse faces with greater fidelity. Their collaboration connects the cultural question of who gets represented with the technical question of how accurately a camera can represent them.<\/p>\n<p>&nbsp;<\/p>\n<p>From Kenya to the world<\/p>\n<p>Kenya opens a two-year journey that will create 100 portraits across five countries: Kenya, the Philippines, Saudi Arabia, T\u00fcrkiye and Brazil. Each chapter will document people within the environments where their lives and work take place, building a wider archive of identities and personal journeys.<\/p>\n<p>&nbsp;<\/p>\n<p>For Kenya, the project places local faces, work and communities at the beginning of a global creative and technology story. It also gives CAMON 50 Sees You, a distinctly Kenyan meaning: to see a person accurately is to respect both how they appear and what it took for them to become who they are. To explore what TECNO and Angelica Dass are doing; visit https:\/\/www.tecno-mobile.com\/100portraitsofbecoming\/<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NAIROBI, Kenya \u2013 September 29, 2026 \u2013 TECNO has concluded the Kenyan chapter of 100 Portraits of Becoming, a global portrait project created with Brazilian&hellip; <\/p>\n","protected":false},"author":3,"featured_media":6393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[79],"class_list":["post-6392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-tecno-camon-50-uses-universal-tone-3-0-to-capture-true-to-life-complexions-in-global-portrait-project"],"_links":{"self":[{"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/posts\/6392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/livenation254.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6392"}],"version-history":[{"count":1,"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/posts\/6392\/revisions"}],"predecessor-version":[{"id":6394,"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/posts\/6392\/revisions\/6394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/media\/6393"}],"wp:attachment":[{"href":"https:\/\/livenation254.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livenation254.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livenation254.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}