{"id":5402,"date":"2026-08-21T10:29:58","date_gmt":"2026-08-21T10:29:58","guid":{"rendered":"https:\/\/livenation254.com\/?p=5402"},"modified":"2026-08-21T10:29:58","modified_gmt":"2026-08-21T10:29:58","slug":"ticketmasters-quicket-launches-in-kenya-as-part-of-east-africa-expansion","status":"publish","type":"post","link":"https:\/\/livenation254.com\/?p=5402","title":{"rendered":"Ticketmaster\u2019s Quicket Launches in Kenya as part of East Africa Expansion"},"content":{"rendered":"

Ticketmaster\u2019s Quicket Launches in Kenya as part of East Africa Expansion<\/span><\/strong><\/h1>\n

Ticketmaster-backed Quicket launches dedicated operations, bringing local payment options and global event-discovery capabilities to the region<\/span><\/em><\/i><\/p>\n

By Jeff Kizzilah Digital Editor <\/span><\/strong><\/em><\/p>\n

\"\"<\/a><\/p>\n

Global ticketing company Ticketmaster is launching in Kenya through Quicket, as part of long-term investment in East Africa\u2019s live entertainment industry.<\/span><\/p>\n

Backed by Ticketmaster’s global reach, Quicket brings a platform purpose-built for Kenya’s market.\u00a0<\/span>Fully digital ticketing will help reduce fraud and speed up fan entry, while local payment integrations with\u00a0Safaricom\u2019s M-Pesa and Airtel Money<\/strong>\u00a0will make buying tickets simpler and more accessible.<\/span><\/p>\n

At the heart of the platform is the ability to meet fans where they already are.\u00a0Africa\u2019s 1.6 billion people are the world\u2019s youngest and fastest-growing population, with a generation of fans increasingly discovering, sharing, and buying through their phones<\/strong>.<\/strong>\u00a0Through global event distribution across Spotify, Google, Meta, Bandsintown, and Apple Music, Quicket puts events directly into the places where fans already discover artists, music, and live experiences – helping organisers reach new audiences and turning discovery into ticket sales.<\/span><\/p>\n

That same focus on fans is shaping what comes next. Quicket is developing WhatsApp-based ticketing to bring event discovery and purchase closer to fans\u2019 everyday conversations, alongside AI-powered tools that will make it easier to find and buy tickets.<\/span><\/p>\n

Quicket is already working with some of Kenya\u2019s leading events and experience brands, including\u00a0Kilifi\u2019s flagship festival Beneath the Baobabs and food discovery platform EatOut<\/strong>,<\/b>\u00a0helping connect them with wider audiences through its ticketing and discovery capabilities.<\/span><\/p>\n

John Masembe, Business Operation Director at Quicket, said:<\/span><\/strong>\u00a0\u201cSpend a weekend in Nairobi or head to one of Kenya\u2019s festivals and you can feel the energy immediately. From packed music events and festival crowds to food, culture and social experiences, Kenya has a vibrant and growing live entertainment scene. Live experiences are deeply woven into the country\u2019s culture, and fans are showing a huge appetite for coming together.<\/span><\/p>\n

\u201cQuicket and Ticketmaster\u2019s role is to help build the infrastructure behind that momentum, making it easier for organisers, artists, and venues to grow, connect with audiences, and scale live experiences across Kenya.\u201d<\/span><\/p>\n

Justin Van Wyk, Managing Director of Ticketmaster South Africa, said:<\/span><\/strong>\u00a0\u201cKenya is an exciting live entertainment market, with a young, mobile-first audience and a growing community of organisers, artists, and venues creating experiences for fans across the country. Quicket has the local knowledge and relationships to serve that market well.<\/span><\/p>\n

\u201cOur role is to back that expertise with Ticketmaster\u2019s global scale, giving event organisers, artists, and fans in Kenya the same market-leading ticketing experience audiences expect anywhere in the world. We\u2019re excited about the opportunity to support the continued growth of Kenya\u2019s live entertainment ecosystem.\u201d<\/span><\/p>\n

The expansion formalises Quicket\u2019s long-standing presence in East Africa. Since 2016, the company has worked with its local partners, building close to a decade of on-the-ground experience, local relationships and field-services capability across the region.<\/span><\/p>\n

For more information about Quicket and Ticketmaster, please visit\u00a0<\/span>Quicket<\/a><\/span>\u00a0and\u00a0<\/span>Ticketmaster<\/a><\/span>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ticketmaster\u2019s Quicket Launches in Kenya as part of East Africa Expansion Ticketmaster-backed Quicket launches dedicated operations, bringing local payment options and global event-discovery capabilities to… <\/p>\n","protected":false},"author":2,"featured_media":5403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,40,43],"tags":[],"class_list":["post-5402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-lifestyle","category-live-stream"],"_links":{"self":[{"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/posts\/5402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/livenation254.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5402"}],"version-history":[{"count":1,"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/posts\/5402\/revisions"}],"predecessor-version":[{"id":5404,"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/posts\/5402\/revisions\/5404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/media\/5403"}],"wp:attachment":[{"href":"https:\/\/livenation254.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livenation254.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livenation254.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}