{"id":5228,"date":"2026-08-13T09:48:46","date_gmt":"2026-08-13T09:48:46","guid":{"rendered":"https:\/\/livenation254.com\/?p=5228"},"modified":"2026-08-13T09:48:46","modified_gmt":"2026-08-13T09:48:46","slug":"cnn-and-dangote-partner-for-multiyear-campaign-including-sponsorship-of-new-show-africa-inc","status":"publish","type":"post","link":"https:\/\/livenation254.com\/?p=5228","title":{"rendered":"CNN and Dangote partner for multiyear campaign including sponsorship of new show Africa Inc."},"content":{"rendered":"

CNN International Commercial (CNNIC) and Dangote Industries Limited are partnering for a new global, multiplatform campaign to showcase the scale, impact, and ambition of one of Africa\u2019s most influential industrial groups, while highlighting the continent\u2019s growing role in the global economy.<\/p>\n

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As the largest conglomerate in West Africa, and one of the largest on the African continent, Dangote Industries Limited is a key gateway for business leaders and decision makers looking to the invest in the continent.<\/p>\n

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The collaboration includes sponsorship of\u00a0a new half-hour show<\/a> airing across CNN International, Africa Inc.<\/em> Host Adefemi Akinsanya<\/a> will showcase how African companies are competing and thriving on the global stage, from technology and hospitality, to manufacturing and entertainment. The series positions the continent not as an emerging player, but as a growing force shaping global commerce, innovation, and consumer trends. Africa Inc.<\/em>\u00a0will premiere in August, with four more episodes throughout 2026 and into 2027. Bespoke Africa Inc. <\/em>segments will also run bi-monthly across CNN International, with digital and social content across CNN.com.<\/p>\n

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The campaign will also include a suite of branded content produced by CNNIC\u2019s in-house studio Create, which celebrates its 20th\u00a0anniversary this year. Leveraging the CNN Create team\u2019s award-winning storytelling, Africa First <\/em>will celebrate the continent\u2019s bold strides towards energy independence and economic transformation. The dynamic content series, spanning human-led films, immersive data articles, and sharp social formats, will spotlight Dangote Industries Limited as an example of Africa\u2019s progress.<\/p>\n

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This multiplatform campaign will be available on CNN International, CNN.com, and CNN Arabic, as well as across CNN Business channels on Facebook, Instagram, and LinkedIn. The Africa First<\/em> branded content will also run on CNN US on TV and digital.<\/p>\n

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In addition, the campaign goes beyond media, as Dangote Industries Limited will be a sponsor at three editions of CNN\u2019s new events franchise Global Perspectives<\/a> over the coming 12 months.<\/p>\n

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Cathy Ibal<\/strong>, Senior Vice President, Advertising Sales, CNNIC said, \u201cWe are pleased to once again be working with Dangote Industries Limited to tell the stories of a self-sufficient Africa. This partnership reflects our shared ambition to spotlight the innovation, resilience, and leadership emerging from Africa and connect this with CNN\u2019s global audience through media and events.\u201d<\/p>\n

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Anthony Chiejina<\/strong>, Group Chief Branding & Communications Officer, Dangote Industries Limited added, \u201cThis collaboration signposts our global brand positioning drive and allows us to highlight the strides in our Vision 2030 economic blueprint and Africa First<\/em> as a new paradigm shift in rebranding industrialisation journey. CNNIC is a veritable platform in showcasing our rapid industrialisation footprint in Africa.\u201d<\/p>\n

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Africa First<\/em><\/strong> branded content launches this week, with the half hour show Africa Inc.<\/em> premiering August 29th<\/sup> on CNN International.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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