{"id":3821,"date":"2026-06-19T11:59:19","date_gmt":"2026-06-19T11:59:19","guid":{"rendered":"https:\/\/livenation254.com\/?p=3821"},"modified":"2026-06-19T12:00:10","modified_gmt":"2026-06-19T12:00:10","slug":"this-crop-can-liberate-africa-zambias-tobacco-industry-eyes-bigger-role-in-africas-economic-transformation","status":"publish","type":"post","link":"https:\/\/livenation254.com\/?p=3821","title":{"rendered":"This Crop Can Liberate Africa&#8221; \u2013 Zambia&#8217;s Tobacco Industry Eyes Bigger Role in Africa&#8217;s Economic Transformation"},"content":{"rendered":"<p>&nbsp;<\/p>\n<pre><span style=\"color: #ff0000;\"><strong>By Jeff Kizzilah Digital Editor\u00a0<\/strong><\/span><\/pre>\n<p>The Tobacco Board of Zambia (TBZ) has made a strong case for tobacco as a major driver of economic growth and industrial development across Africa during the Agritech Conference and Expo in Nairobi.<\/p>\n<p><a href=\"https:\/\/livenation254.com\/wp-content\/uploads\/2026\/06\/IMG-20260619-WA0245.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3823\" src=\"https:\/\/livenation254.com\/wp-content\/uploads\/2026\/06\/IMG-20260619-WA0245-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/livenation254.com\/wp-content\/uploads\/2026\/06\/IMG-20260619-WA0245-300x200.jpg 300w, https:\/\/livenation254.com\/wp-content\/uploads\/2026\/06\/IMG-20260619-WA0245-1024x683.jpg 1024w, https:\/\/livenation254.com\/wp-content\/uploads\/2026\/06\/IMG-20260619-WA0245-768x512.jpg 768w, https:\/\/livenation254.com\/wp-content\/uploads\/2026\/06\/IMG-20260619-WA0245-1536x1024.jpg 1536w, https:\/\/livenation254.com\/wp-content\/uploads\/2026\/06\/IMG-20260619-WA0245.jpg 1599w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/livenation254.com\/wp-content\/uploads\/2026\/06\/IMG-20260619-WA0251.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3822\" src=\"https:\/\/livenation254.com\/wp-content\/uploads\/2026\/06\/IMG-20260619-WA0251-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/livenation254.com\/wp-content\/uploads\/2026\/06\/IMG-20260619-WA0251-300x200.jpg 300w, https:\/\/livenation254.com\/wp-content\/uploads\/2026\/06\/IMG-20260619-WA0251-1024x683.jpg 1024w, https:\/\/livenation254.com\/wp-content\/uploads\/2026\/06\/IMG-20260619-WA0251-768x512.jpg 768w, https:\/\/livenation254.com\/wp-content\/uploads\/2026\/06\/IMG-20260619-WA0251-1536x1024.jpg 1536w, https:\/\/livenation254.com\/wp-content\/uploads\/2026\/06\/IMG-20260619-WA0251.jpg 1599w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Speaking at the event, Tobacco Board of Zambia Executive Director <strong>Mr. Robert Mwale<\/strong> described tobacco as one of the few agricultural sectors capable of transforming economies across Sub-Saharan Africa through exports, employment creation, value addition, and investment opportunities.<\/p>\n<p>&#8220;This is the only sector that can help liberate Africa economically. In Sub-Saharan Africa, only five countries\u2014Zambia, Mozambique, Tanzania, Zimbabwe and Malawi\u2014are major tobacco producers, generating more than USD 7 billion. As Africa, we can achieve much more,&#8221; said Mr. Mwale.<\/p>\n<p>He noted that the overwhelming majority of tobacco produced in Zambia is exported, with only a small fraction consumed locally.<\/p>\n<p>&#8220;What we produce in Zambia is probably one percent of what is consumed locally. The rest is exported. Tobacco is produced by some of the world&#8217;s strongest economies, and Africa can leverage this crop to unlock economic opportunities,&#8221; he added.<\/p>\n<p>Mr. Mwale emphasized that discussions around tobacco should focus on the entire value chain, including agriculture inputs, manufacturing, logistics, exports, and job creation.<\/p>\n<p>&#8220;When we talk about tobacco partnerships, we are talking about the whole value chain, including fertilizer production and agribusiness opportunities. It goes far beyond tobacco consumption. That&#8217;s why we are seeking more investors in the sector.&#8221;<\/p>\n<p>He further stated that while concerns around health, environmental sustainability, and deforestation remain important, Zambia is pursuing innovative solutions aimed at balancing economic benefits with responsible production practices.<\/p>\n<p>&#8220;As Zambia, we have developed various innovations and strategies to ensure there is a balance between health concerns and economic growth. We believe both objectives can be achieved.&#8221;<\/p>\n<p>The Agritech Expo has brought together key players in agriculture from across Africa and beyond, providing an important platform for TBZ to engage in high-level Business-to-Business (B2B) meetings with investors, buyers, agribusiness leaders, and development partners.<\/p>\n<p>Through these engagements, the Board aims to strengthen trade linkages, attract investment into Zambia&#8217;s tobacco value chain, and position the country&#8217;s tobacco industry competitively within regional and international markets.<\/p>\n<p>Central to the Board&#8217;s mandate is protecting the interests of tobacco farmers by ensuring access to markets, promoting fair trade practices, and facilitating transparent marketing systems that improve farmer incomes and support long-term sector sustainability.<\/p>\n<p>&#8220;TBZ remains strategic in promoting the industry and ensuring that the tobacco sector in Zambia thrives sustainably for the benefit of farmers and all stakeholders,&#8221; Mr. Mwale said.<\/p>\n<blockquote><p><strong>The Board&#8217;s participation at the Agritech Expo underscores Zambia&#8217;s commitment to expanding agricultural trade opportunities, attracting investment, enhancing farmer livelihoods, and strengthening its position as a leading player in the global tobacco industry.<\/strong><\/p><\/blockquote>\n<h3><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; By Jeff Kizzilah Digital Editor\u00a0 The Tobacco Board of Zambia (TBZ) has made a strong case for tobacco as a major driver of economic&hellip; <\/p>\n","protected":false},"author":2,"featured_media":3824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,30,38],"tags":[],"class_list":["post-3821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy-and-investment","category-latest-updates","category-technology-innovation"],"_links":{"self":[{"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/posts\/3821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/livenation254.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3821"}],"version-history":[{"count":1,"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/posts\/3821\/revisions"}],"predecessor-version":[{"id":3825,"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/posts\/3821\/revisions\/3825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livenation254.com\/index.php?rest_route=\/wp\/v2\/media\/3824"}],"wp:attachment":[{"href":"https:\/\/livenation254.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/livenation254.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/livenation254.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}